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Welcome

The myth that black women have often bought into is that their hair is manageable only when chemically processed in some way.   A woman’s hair is her crowning glory, and for most women of African descent their hair and how they choose to wear it says a lot about who they are or who they believe themselves to be.

At Shea’joi our vision is to have a generation of women who have healthy, strong hair that has been achieved in as natural a way as possible; reveling in the beauty of their hair – whether in its natural state or with some “help.”  Of course we understand that not everyone can go natural, or even has the desire to go natural – and that’s the beauty of our products.  Whether your hair has been chemically processed or not, your hair will finally breathe a sigh of relief as our products soak into every strand bringing much needed revitalization.

We’re completely natural in our products; which are all petroleum, mineral oil and parabens free.  We are helping women who want to move away from chemicals to do so; and also those who want to stretch out the retouching time of new growth because we understand that the majority of problems the woman of African descent has with her hair, stems from chemically over-processed hair, over a long period of time. 

We at Shea’joi believe that the starting point is not in the length of your hair, but rather in the health and strength of your tresses.  We help you to focus first on how to achieve strong hair – from root to tip.  What you don’t genetically have, tender love, care with good diet will help you achieve.

All of our products are fully natural, that is, we use only natural and/or organic oils and ingredients in our treatments, so that whatever style you are wearing – whether it’s natural or relaxed, our treatments take your hair to another level of tlc. Getting to a place of loving your hair starts from loving your hair enough to want the best for it and to know the best for it.